Media Releases – Simmons | Leading Premium Mattress Brand

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15 Apr 2022

Simmons Celebrates BackCare 45th Anniversary with New Feature and New Look!

15 Dec 2021

Launch of Simmons Gallery at Paya Lebar Quarter Mall - Targets PMEBs and Young Families who believe in nonpareil quality sleep

18 Jun 2021

Simmons collaboration with Nike Stores (operated by SUTL Group) to send the message of the importance of staying active and quality sleep

6 Mar 2021

Launch of Simmons Studio, Plaza Singapura - Targets Families and Young Couples & makes mattress buying more convenient for new homeowners

10 Dec 2020

Simmons celebrates its 150th Anniversary by launching two new models to commemorate 150 years of quality sleep to consumers

04 Nov 2020

Robinsons' Liquidation & Simmons Affected Customers - 2

31 Oct 2020

Robinsons' Liquidation & Simmons Affected Customers - 1

18 Mar 2019

Simmons introduces Canadian Series in both Beautyrest and BackCare® Advanced with many cooling properties to deliver a cool, uninterrupted sleep everyday.

1 Mar 2019

Enjoy Great Savings of up to 70% Off at the long-anticipated Simmons SALE at Capitol Piazza!

29 May 2018

Simmons brings First-Class Sleep closer to home with its All-New Reef Water Suite.

24 Apr 2018

Simmons launches new hotel products and a first VR experience at FHA2018, Booth 3L2-01, to enhance your First Class sleep experience.

10 Mar 2018

Simmons launches an all-new TV commercial and tagline at the Body SOS Health Carnival 2018, together with a sleep talk to educate the public on the importance of having a good performance mattress leading to a more energised you.

24 Feb 2018

Simmons launches Sleep Performance TVC to launch its new Beautyrest® Silver Series with DualCool Technology Fiber that has silver in it. Restore yourself with energizing sleep with Simmons.

09 Sep 2017

Simmons Introduces Simmons Studio In Northern Singapore to Reach Out To Younger Audience & As Part Of Forward Planning In Line With The Thomson-East Coast MRT Line

08 Jun 2017

Simmons Celebrates Latest Hotel Project Win With Its All-New Beautyrest Marina Bay Series. It is Now Possible To Bring The Marina Bay Sleep Experience Home!

07 Mar 2017

Simmons introduces new TVC delivering the message of Youthfulness in A Rest Above The Rest.

22 Feb 2017

Indulge in the ultimate combination of comfort and support, Simmons introduces the Beautyrest® Ultimate Series with Coil-on-Coil and e-ION Crystal™ Technology.

9 Dec 2016

Christmas Shopping at Simmons Gallery Capitol Piazza gives you an array of delightful gift ideas this festive season, with discounts of 25% or more.

17 Nov 2016

Simmons receives the EXSA Award for the 6th time and is the only mattress brand in the industry to be awarded for 6 years.

30 Sep 2016

Get more from your sleep as Simmons re-launchesBeautyrest® Recharge Series with AirCool Technology & SurfaceCool Fibre

14 Jan 2016

Drawing on the inspiration of a luxurious showroom concept, Simmons Gallery goes back to its roots from the first flagship store at the old Stamford House. Today, Simmons introduces the new flagship store at Capitol Piazza.

29 Oct 2015

You’ve heard of vintage cars. Now presenting to you the Simmons vintage mattress, a rare find which can be exclusively viewed at Metro Centrepoint.

18 Oct 2015

Placing the literal meaning of beauty into beautyrest, Simmons introduces the first-of-its-kind, The Ladies’ Mattress with Silk Protein and MoistureSkin for the truly deserving lady.

6 May 2015

Simmons introduces the first-of-its-kind Micro Diamond™ Infused mattress to luxe line, Beautyrest Black®, allowing you to Dream in Black™.

1 April 2015

Simmons celebrates SG50 with “WIN a 3D2N National Day Staycation with Fireworks view at Marina Mandarin”

31 May 2014

Advance your work performance with All-New revamped Simmons BackCare Advanced Recharge 5-Zoned construction for uninterrupted sleep and full back support.

08 Apr 2014

Simmons brings a Flow of Fresh Air and a Silver Touch of Comfort this Food & Hotel Asia 2014 at Booth 5E1-12.

08 Apr 2014

Check-in to First Class Sleep & Take On The Bowling Ball Challenge at Simmons’ Resort-themed Booth 5E1-12 At Food & Hotel Asia 2014.

12 Oct 2013

Charge up your nights with first-class sleep with Simmons’ Breathable Mattress, Beautyrest® Recharge Series. Sleep just gets better as you Live Life Fully Charged.

28 May 2013

Simmons implements flexible working hours in support of Work-life balance & LTA’s Travel Smart Programme.

15 May 2013

A first in the industry, Simmons partners Audi fashion festival as the official Beautyrest partner to create a bed lounge, exclusively by Simmons.

20 Apr 2013

From Indulgence to Ultimate – Simmons® recharges the Beautyrest Black® Series with two brand new models.

15 Mar 2013

In celebration of World Sleep Day, Simmons announces its new Recharge™ Sleep System, - New Beautyrest® TruEnergy™ and ComforPedic® from Beautyrest®

15 Mar 2013

Celebrate World Sleep Day by pledging with Simmons to make sleep a priority

7 Mar 2013

For the first time, first-in-the-industry, Simmons partners Audi Fashion Festival, bringing luxury sleep and 'Beautyrest' to high fashion

14 May 2012

Enjoy the best of both worlds. Simmons launches Simmons® Beautyrest® NextGen Pillow, the first hybrid pillow to have both memory foam and pocketed coil in the bedding industry.

17 Apr 2012

Simmons launches newly scented mattress that ensures hotel guests a unique and refreshing sleep experience.

28 Mar 2012

"An Evening at the Gallery with Simmons" Unveils the World’s Premier Bedding Products

02 Dec 2011

Accessorise Your Bedroom This Festive Season! Give Simmons Beautyrest NeckCare Pillows As Presents With Our 1-for-1 Deal.

15 Oct 2011

Simmons perfects that art and science of sleep with launch of redefined BeautyRest® Black Series and a whole new tv commercial and print campaign.

11 Aug 2011

Enjoy Great Savings of Up to 75% at the Long-Awaited Simmons Warehouse Sale.

08 Jun 2011

Simmons Archives Technological Breakthrough Simmons, First-in-the-Industry to Launch QR (QUICK RESPONSE) Tag Technology On its Latest, e-ION Crystal™ Series Mattress That Debuts Today Islandwide & Rollout Touchscreen Interactive at Robinsons Department Stores.

30 Oct 2010

Simmons Celebrates 85 Years of Flagship Brand, BeautyRest® with its All-New Redesigned BeautyRest®, Set to Wow Consumers

15 Oct 2010

Simmons Launches the All-New Online Store for Simmons Bedding accessories

23 Apr 2010

Simmons Presents The All-New Simmons® BeautyRest® Celestine Mattress and the Celestine Bedlinen Collection that make the bed feels so heavenly

20 Apr 2010

Simmons Launches Industry's First Healthsmart™ Mattress, the First Zip-Off Mattress Top that can be Laundered.

03 Feb 2010

Simmons' First Youth-Initiated "Good In Bed" Health Campaign Wakens Youth to the Reality of Junk Sleep

21 Nov 2009

Simmons Launches the All-New next Generation Mattress - Simmons® BeautyRest® NxG™ Incorporating a combination of technologies for next generation comfort and design, Beautyrest® NxG™ Series delivers an ultimate hybrid sleep experience with unsurpassed motion separation and enhanced conformability.

21 Oct 2009

Simmons (SEA) Pte Ltd Clarification: The Financial Issue of US-Based Simmons Company Has No Influence on the Simmons Business in the Asian Region

30 Sep 2009

Notice Concerning The Announcement of Simmons Company in the U.S., Licensor of Simmons Co. Limited, Japan, Holding Company of Simmons (SEA) Pte Ltd

14 Aug 2009

Enjoy Breakfast in Bed and Great Savings of Up To 75% With Us at the Long Awaited Simmons Bed & Breakfast Sale.

03 Jun 2009

Built to Restore Your Body, Simmons Patented 5-Zoned System Provides Advanced Care For Your Back.

09 May 2009

Simmons Gallery Expands to Tampines 1- - Reaching Out to the Young, Sophisticated & Upcoming

20 Feb 2009

Simmons Appoints Sirius Art As New Advertising & Media Agency.

15 Jan 2009

Ms Chua Tess, Winner of Simmons’ Inaugural $10000 Cash Draw Is Definitely Smiling Her Way To The Bank For A Fabulous Start Of The Year!

07 Nov 2008

Simmons' First Ever BUY & WIN $10,000 CASH Year-end Promotion. The best deal just got even sweeter with $10,000 dollars to give away!

29 Sep 2008

Simmons’ Pillow Talk – Pamper Yourself With The Revolutionary Simmons® Beautyrest® NeckCare Pillow, the one and only pocketed coil pillow in the bedding industry, now dawn a new look.

22 Apr 2008

Simmons Sets Trend with All-New Removable Pillow-Top

07 Apr 2008

Set Your Marriage On A Firm Start With The All-New Simmons® Beautyrest ® Eternity Mattress, A Mattress Just For The Newly-Weds.

05 Mar 2008

Get World Class Sleep at Simmons

02 Nov 2007

Get In Touch with Leopard Prints or go Leather at Simmmons Gallery, Park Mall Simmons opens its new gallery and kick-starts its islandwide BackCare Original Series promotion.

06 Sep 2007

A Tale of Two Beauties - In Beauty World, All You Need Is Beautyrest. Simmons launches its inaugural arts sponsorship, a first in the bedding industry, to support local talents and musicals to make it a city of possibilities and as part of its corporate citizenship.

10 May 2007

Simmons Launches Beautyrest Black™ Luxury Collection and Appoints Jacelyn Tay and Thomas Ong as Celebrity-Ambassadors

14 Apr 2006

THE BALL IS BACK!.... It's Gotten A New Look and It's Back to Stay as Simmmons Icon & Win the Hearts of Many! Simmons Launches New Bowling Ball Advertising Campaign. Advertisements will reintroduce Simmons’ iconic bowling ball demonstration to illustrate the benefits of motion separation

17 Oct 2005

Sleep Your Way to Peak Performance with Simmons Simmons Launches New Simmons Gallery at Marina Square to Bring Power Sleep to PMEBs

18 Mar 2005

Get Cable-Powered Sleep At New Simmons Gallery, Paragon Simmons Launches Industry's First Pocketed Cable Coil® Mattress That Cuts Motion Transfer Between Sleeping Partners, Stays Ahead of Competition

8 Dec 2003

Simmons Launches Industry’s First Kid’s Mattress That Reduces Asthma Symptoms And Manages Bedwetting

14 May 2003

Simmons Supports Step-out! Singapore Campaign With “Build Your Immunity With Better Sleep” Campaign And Assuring Consumers With Proactive Measures Against SARS

09 Jul 2002

Simmons First To Harness Ion-technology To Deliver Health Benefits Of Negative Ions for Better Sleep & Well Being

19 Dec 2001

Buy Sleep At The New Simmons Bettersleep™ Store

16 Sep 2001

Sleep To Better Health & Peak Performance. A Community Project By Simmons To Educate Singaporeans On The Importance Of Sleep And Good Sleep Habits

13 Aug 2001

Simmons Launches New Comprehensive Website To Provide Quality Sleep Information

24 Apr 2001

New Simmons® Beautyrest® 2001 Brings A Better Night's Sleep To Sleep-deprived Singaporeans

18 Apr 2001

88% of PMEBs Found To Be Sleep-deprived

20 Sep 2000

Revolutionary Simmons® BackCare® Ultimate™ Series Boosts Sleep By Reducing Back Pain By Up To 33%

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